Global Brand Strategist
I’m a global brand strategist based in Los Angeles. I’ve held director positions at prestigious agencies working on the world’s most famous brands.
My Story
I landed my big break at the iconic Leo Burnett in Chicago, where I spent six years honing my craft. With a desire to go global, I ventured across the pond to Ogilvy London where I led global strategy on Dove in Europe, Asia, the Middle East, North and South America. After filling my passport with more than two dozen countries, I relocated to Toronto to round out my global experience. I now reside and work in Los Angeles.
My Approach
I believe strategy should be sound, not scary. I cut through noise and jargon with sense and simplicity. Using a hybrid approach, I apply classic principles within a modern landscape. I prefer intimate conversations with people and deep cultural immersion to unlock insights and truth. My style is empathetic, yet honest and direct.
Leo Burnett Chicago
2011-2017
Ogilvy London
2017-2019
Anomaly + The&Partnership Toronto
2019-2022
John McNeil Studio LA
2022
MY SPECIALTIES
People
I have intimate and candid conversations with people and groups to uncover tension, truth and insights.
Culture
I travel to places to gain first-hand experience of how people live and learn about their culture.
Brands
I work directly with marketers to help them solve their problems, craft their identity and carve out a clear path forward.
Messaging
I work with brands to craft what to say and how to say it in ways that are clear, concise and potent.
Some of the brands I’ve worked on:
Allstate, Bombay Sapphire, Coca-Cola, Dove, Google, Hershey’s, HSBC, Miller-Coors, Nike, Oh Henry!, Peloton, Reese, Samsung, Telus, Twizzlers, Unilever, Walmart
PROJECTS
Dove
ComEd
Allstate
Coca-Cola
Bombay Sapphire
Hershey’s
What people say about me
“Joshua has risen to every challenge thrown at him, delivering work that is intelligent, thoughtful, beautifully crafted and consistently of the highest quality. He is a versatile strategist with a mix of modern marketing skills that has allowed him to make a unique contribution.”
— Brian M. Chief Strategy Officer
“To say that Joshua hit the ground running would be an understatement. He took on a complex portfolio and established himself quickly as a respected and credible strategic leader. In a challenging time for clients and team Joshua brought strategic clarity to some difficult briefs and showed strong leadership with the team.”
— Tim H. National Strategy Lead
“Joshua was consistently up for the challenge, showing tenacity and perseverance. Instrumental in strategic initiatives that showed our clients new ways of uncovering human insights.”
— Sandy T. Global Brand Strategist