Bombay Sapphire

Stir Creativity

Bombay’s tagline is Stir Creativity. In an effort to turn our words into action, we brought together a creative council of all disciplines to talk about the key issues facing the creative community today. We identified several key tensions, such as diversity and inclusion, lack of physical space and resources, financial hardship. The result was a powerful, creatively-focused mission statement that fit within the existing brand architecture.